La Luciole

Brand Positioning
Branding
Signage
Brand Guidelines
Printed Collateral

La Luciole – French for “the firefly" is a Dubai-based affordable-luxury candle business. I was tasked with revamping La Luciole’s brand to create something that better represented the companies values.

As well as this, I introduced a new strapline – ‘Illuminate Your Senses’ with the word ‘illuminate’ paying homage to both the light of a firefly and the light of a candle. ‘Senses’ is all-encompassing and alludes to the scent, appearance and even the tactile element associated with the premium materials used for La Luciole’s packaging.