SYR.UP by Puro

Branding
Brand Collateral
Signage

RAK Leisure – a division of RAK Hospitality, is devoted to enhancing the lifestyles of Ras Al Khaimah’s residents and visitors by supporting the development of leisure venues that further strengthen the appeal of Destination Ras Al Khaimah. RAK Leisure have already developed some exciting activities and F&B experiences in Jabal Jais – to name a few: 1484 by Puro, The view by Puro and the iconic Jais Sledder.

I was tasked with developing a brand for SYR.UP – a ‘Willy Wonka’ style container that offers donuts, pancakes and refreshments via a kiosk at the recently opened Jais Sledder at the top of the Jebel Jais mountain in Ras Al Khaimah, UAE.