Soralis

Branding
Printed Collateral
Digital Assets
Exhibition Design

Soralis is a revolutionary drug for children undergoing cancer treatment that aims to improve adherence via its variety of flavours.

The campaign aims to simultaneously address the issues both patients and health care professionals face – offering patients (specifically children) a viable pre-treatment option that doesn’t come with the unwanted side effects of generic benzydamine hydrochloride products, as well as encouraging health care professionals to value such a product and prescribe it more readily. 

With a slogan of ‘Breakthrough with flavour’, the campaign combines emotive images with powerful, confident type. A physical ‘breakthrough’ is present throughout the creative, from the broken type in the logo, to the overlapping and dissecting elements used across the application of the brand.